SAMSUNG Smart Hospitality Display

 

Features

Make Premium Interactive Guest Services Available through Samsung’s HE69X Hospitality Displays

As guests demand access to a wider range of entertainment options as part of their stay experience, contemporary hotels can leverage state-of-the-art displays to deliver this differentiated service while simultaneously achieving improved operational efficiency. Samsung’s new HE69X premium hospitality displays transform the standard hotel TV into an all-in-one content and entertainment center through an array of convenient features. Featuring Samsung’s LYNK REACH 4.0 content management solution, the HE69X displays enable hospitality managers to deliver customized welcome messages, promotional offers and local attraction information to specific rooms. Additionally, guests receive access to a wider range of entertainment options through low-cost, hassle-free IPTV service delivery. These all-inclusive benefits make the HE69X displays the ideal addition to any hospitality setting looking to elevate the guest experience without requiring a complete system replacement or long-term operational disruption.

Main Feature & Benefits 1: DEFINITION SYSTEM/ARCHITECTURE

Hotels can use the latest hospitality management technology to deliver a differentiated guest experience. Samsung’s LYNK REACH 4.0 fuses the benefits of its SINC and REACH hospitality technologies to offer a comprehensive content management solution. LYNK REACH 4.0 enhances the guest experience efficiency-enhancing technology and perks ranging from more information delivery channels, convenient communication options and efficient room management.

As a unified content management solution, LYNK REACH 4.0 accommodates LAN, WIFI and coaxial infrastructures to amplify hotel management, monitoring and guest service functions. Transferred by proprietary management server (PMS) and customized templates, hospitality users can create and deliver personalized service for a more memorable experience. This includes access to a range of IPTV and RF channels, applications and services mirroring what guests expect at home and on their mobile devices.

LYNK REACH 4.0 additionally enables two-way communication between hotel management and guests. The solution’s efficient remote control capability for in-room display ensures quality service delivery in real-time without in-room labor and maintenance.

With optimized network support for a variety of channels, Samsung’s LYNK Reach 4.0 helps hotels improve internal communication processes, which in turn provides opportunities to personalize guest experience.

Increase Hotel Brand and Offerings Visibility with a Welcome Video Channel

LYNK REACH 4.0 allows hotels to use Welcome Video Channels to deliver useful information to guests in a more engaging way. Through easy video upload or URL insertion, hotel managers can customize a channel list of clips showing hotel facilities or advertising special offers, local events or attractions. As a result, hotels can use up to four channels to simultaneously show targeted videos to specific public areas of the hotel, such as display in lobbies and restaurants, as well as in guest rooms. The ability to stream these promotions provides an additional revenue stream for hotels and enhances brand recognition.

Maximize Guest Access to Entertainment and Information

Samsung’s LYNK REACH 4.0 solution gives hotel managers access to a mix of IP (IPTV) and RF channels, creating a hybrid channel map capable of offering guests more entertainment and information options than available on standard hospitality displays. Through this enhanced access, hotel managers easily can compose and activate a channel bank list to meet unique guest needs. LYNK REACH 4.0’s extensive channel bank additionally allows hotels to offer specialized premium paid content available to applicable guests, creating a potentially profitable revenue source while offering guests more customized viewing options.

Offer Personalized Service from Check-in through Checkout

Samsung’s LYNK REACH 4.0 platform ensures that guests receive personalized attention and convenient access to on-site amenities and services throughout the duration of their stay.

• At check-in: The LYNK REACH 4.0 server uses the hotel’s proprietary management server (PMS) to evaluate guests’ unique information and greet them with personalized welcome messages.
• During guest stay: Hotel managers can use data stored within the LYNK REACH 4.0 server to send guests personalized messages relevant to their stay, ranging from restaurant reservation portals to timing for other on-site services.
• Express checkout: LYNK REACH 4.0 highlights and organizes all guest charges within a single screen, enabling a faster guest checkout process that does not require a trip to the lobby.

Treat guests with a customized, cost-efficient Home Menu

Deliver a wide array of content to guests with an enhanced Home Menu that does not require the additional purchase of a solution or installation of a network infrastructure. New enhanced features enable hotels to welcome guests with a brief video introduction along with the hotel logo before offering live TV. This way, hotels can enhance their brand without the need of an additional solution. Guests can conveniently view resources such as the time, date and hotel information, and access frequently used TV features in user mode. The customizable Home Menu reduces the cost burden for hotels that lack the budget for an additional solution while simplifying Home Menu creation with a solution-embedded Hospitality TV.

Protect content with advanced DRM technology

Samsung LYNK DRM technology provides a safe and cost-effective alternative to traditional hardware-based content protection systems. The solution allows encrypted live channel and VoD content to pass securely and display on hotel TVs. A software-only implementation, LYNK DRM technology reduces the need for additional equipment and provides quicker recovery for Conditional Access System (CAS) problems. To help ensure system reliability, coverage extends to the enlargement of head-end equipment for cable operators.

Enjoy More Efficient Installation through Improved Plug-and-Play Capabilities

In a busy hospitality environment, time spent on display installation and maintenance is time that could otherwise be devoted to more critical growth-related activities. Through advanced plug-and-play settings, hotel managers can activate hundreds of in-room displays with minimal effort required. Operations teams simply have to navigate three basic launch settings to synchronize multiple displays and servers while also defining connectivity and language needs:

• Basic Setup: A user-friendly interface lets hospitality managers define the language, picture and tuning, and clock settings.
• Cloning Mode: To further enhance multi-display control, hotel managers can replicate communication and content delivery functionalities across all on-site displays. Once the cloning process is complete, users can activate their displays without requiring any further installations or compatibility confirmation.
• Factory Mode: Hotel managers additionally can customize advanced display operations, such as audio parameters and connectivity settings, through an easy-to-access factory mode portal.
The plug-and-play functionalities also enable certain non-hospitality environments to enjoy the same content and system management benefits. A unique Commercial Mode setting accommodates the specialized requirements of commercial users, such as government and education entities, without compromising performance.

Maintain High-Performing Connectivity through an Ethernet Bridge

As guests request access to a range of web-based services during their stay, the HE69X display empowers both hotels and customers to achieve fully-functional connectivity with less hassle required. The HE69X’s design includes Ethernet bridge connectivity that is compatible with IP devices. As a result, guests can establish a VoIP phone access point or connect their computer to the Ethernet cable for continuous content access as part of a multi-functional business work station. In addition, guests can access online TV streaming platforms as they would at home to ensure they don’t miss their favorite programs while on the road. At the same time, the powerful integrated Ethernet connection prevents hotels from having to implement separate routers and LAN cables to guarantee full performance. Through this versatile Ethernet bridge feature, hotels can overcome potentially weak WiFi networks and deliver more options for guests to enjoy clear, rapidly available content.

Leverage H. Browser with powerful Samsung support for customized, interactive solutions

H.Browser delivers the superior in-room entertainment and customized content management services that today’s hotel guests expect, along with interactive web services. With H.Browser, hotels do not need to purchase, install and maintain additional hardware such as VoD set-top boxes (STBs). As an IP-based open platform, H. Browser enables Systems Integrators (SIs) to provide fully customizable web browser solutions that deliver premium interactive services and features for both free and VoD content. Because H.Browser is based on Internet programming languages such as HTML5 and Java Script®, SIs can easily develop and quickly deploy robust, customized hotel solutions. Solution development is made possible by Samsung technical support, Samsung’s advance display hardware, and Samsung’s collaboration with SIs.

Expand Personal Music Streaming Capabilities through Bluetooth Connectivity

While some hotels offer mobile device-compatible in-room audio decks to amplify guest entertainment, these platforms often can prove costly and burdensome if stolen or broken. Through embedded Bluetooth connectivity, Samsung’s HE69X displays transform into an all-in-one entertainment center that delivers the same convenience with less maintenance required. Once connected with guests’ mobile devices, the HE69X display becomes an audio player complete with an easy-to-navigate screen and powerful speakers. By enabling guests to quickly access and play their favorite songs and sounds, the HE69X’s Bluetooth functionality adds to a differentiated in-room experience resembling what guests would expect at home.

Extend Content Viewing Arenas through Wireless Device-to-Display Connectivity

Samsung’s HE69X displays elevate the guest experience by serving as an in-room, multi-device entertainment hub equipped with a host of customized viewing features. The displays’ integrated Software Access Point (Soft AP) functionality provides 40Mbps of wireless bandwidth supporting up to four mobile devices within a two-meter range. Once connected, guests can transfer personal content, including music, movies and photos, from their mobile devices for viewing on the larger display screen. The HE69X’s screen mirroring and Digital Living Network Alliance (DLNA)® capabilities ensure that mobile content configures smoothly to the display without distortion or restriction. Conversely, Smart View TV-to-mobile transferability enables guests to clearly view TV content on their mobile devices. The HE69X’s wireless design offers guests greater content interaction flexibility without reducing picture quality or access parameters, giving hotels an extra edge.